TRAVEL & TOURISM CASE STUDY
Aviation analytics: a strategic tool for car leasing and rental success
The client is a leading provider of car leasing and car rental services in Greece with a fleet of more than 50,000 vehicles and a strong presence in major cities and popular tourist destinations. Its areas of operation include major cities, airports, and tourist hotspots, ensuring high availability and convenience for customers.
Business challenge
Despite its strong market position, the company faced challenges in optimizing operations at its airport locations and enhancing its customer experience. The primary issues included:
- Inefficient allocation of rental cars
- Limited data insights for strategic decision-making
- Difficulty in forecasting demand and adjusting inventory accordingly
Cirium Solution
To overcome these hurdles, the company sought a reliable source of aviation data that could provide actionable insights and support their business intelligence efforts.
Facilitating business intelligence
The integration of Cirium’s data into the company’s systems facilitated data-driven decisions and performance monitoring. By leveraging aviation analytics to inform strategic decision-making and track key performance indicators, the company is better able to measure success and identify areas for improvement.
The company’s rental business units have benefited from operational efficiency and revenue growth by streamlining processes through data insights.
Empowering car rental business units
The company’s rental business units have benefited from operational efficiency and revenue growth by streamlining processes through data insights. It has reduced idle times for vehicles and identified new revenue streams and potential growth opportunities based on travel data.
Cirium’s data has enabled partnership opportunities with airlines, and enabled more targeted marketing by tailoring promotions and offers based on real-time travel patterns and trends. It has also enhanced customer services by providing timely and relevant information to customers, improving overall satisfaction.
The company have projected a 5-10% year-over-year increase in their rental car business
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Results
The company have projected a 5-10% year-over-year increase in their rental car business following a successful proof of concept using Cirium’s historical data – an estimated USD$3 million based on the 2022 revenue share of the business unit. The company will also see improved availability and service quality leading to higher customer satisfaction and loyalty.
