Lydia Webb
Marketing Director – Americas & Strategic Programs, Cirium
Lydia Webb is the Marketing Director for the Americas region and the Program Manager for the Cirium On-Time Performance program. She is an aviation marketing professional with extensive background and experience, spanning airport, airlines, aerospace and travel technology.
She has proven diverse experience in B2B marketing, content development, brand management, market research and sales acceleration.
Lydia was instrumental in the American Airlines rebranding project. In her role, she was responsible for bringing the new American branding to life, providing complete brand oversight for the legacy US Airways – American Airlines global rebranding/Next Gen project spanning airport stations, hangar buildings, maintenance facilities, reservation offices and ticket service centers for American Airlines.
During her time at Sabre, she worked closely with Sales and Product Management leaders to define and develop content and messaging for specified customer segments. She also led strategic customer communications.
She also worked at the Dallas/Fort Worth International Airport in the Air Service Development department. She supported the growth of the airport’s international and domestic air service strategies including, Qantas, Emirates, Aeromexico, KLM, JetBlue Airways and Spirit Airlines.